The 8th graders at Faarevejle primary school got a unique insight into the business community of Odsherred. PJM participated in the municipality's new initiative adopt-a-class and invited the whole class to visit our factory facilities.
In this blog: Today, educating young students on the career opportunities ahead of them is crucial. Odsherred municipality has taken this issue to the test and made the initiative adopt-a-class that is centralized around the primary schools of Odsherred. At PJM we're proud to be part of this initiative and hope that it brings along great results. Read more about how the project unfolds.
The project adopt-a-class is a new initiative that is designed to strengthen the collaboration between the schools, the municipality, and the business community of Odsherred. PJM is one of the largest businesses in the municipality and we would like to take responsibility where we can. The focus on unifying the schools and business community of Odsherred eventually benefits all of us, which only emphasizes our desire to support this vision.
From brainstorming to product launch
It’s the first time the municipality launches this project so we are very excited to see how the project passes off and which type of results it brings along. Study advisor, Rikke Strange, the project coordinator of the initiative, was in direct dialogue with PJM and the class teacher, Nickolai during the entire project.
The 8th graders at Faarevejle primary school were asked to invent a company. They further had to come up with a product line, define the company roles, develop a brand logo and -name, and present a brand strategy.
Straight out of primary school
The students approached this project with a hard-working mentality. They created a unique product - an electric toothbrush with built-in toothpaste. They decided that the name of the company should be BRUSHDELUXE whereupon they designed a fitting logo that would go with the brand name and -identity.
The entire process truly showed how the students were engaged and took the project seriously. They had considered even the smallest things to make their company’s brand identity as strong as possible. The logo illustrates a tooth and a toothbrush which is strongly related to the brand name as the student wanted to make sure that the buyer would understand that the product was a toothbrush and not a hairbrush for instance, which the brand name could otherwise connotate. Overall, our PJM representatives were very impressed that these students came straight out of primary school given the advanced level they performed during this project.
The final pitch
PJM visited the 8th graders at Faarevejle primary school where the students presented their company and product to our representatives at PJM. The students presented the company and a section of the students represented each department in the company. They even segmented the target audience based on their design- and marketing efforts.
Their social media efforts were executed on the platforms; Tik Tok, Facebook, and Instagram to reach a wider target audience. The design of the toothbrushes was thought into an adult and children's segment to accommodate customer needs. The students even thought about sustainability, emphasizing that toothbrushes and packaging should be made from recyclable materials.
Teamwork across the classroom
The students collaborated well throughout the entire project and were great at taking initiative on their own, which was a delight to the class teacher, Nickolai, and the study adviser, Rikke Strange.
The students understood that they had to bring insights into every aspect of the company, from concept development, design, and production to marketing and everything in between. Adopt-a-class had the desired outcome and gave us the impression that the students had acquired a great sense of business and achieved a fundamental understanding of what it means to establish a company and a product line.
Social responsibility in Odsherred
As an organization, it is essential to take on social responsibility to secure and maintain our employees and open our organization to those that have yet to enter the workforce. In this way, we secure the best conditions for our line of business while supporting the local business community in Odsherred municipality.
"We are glad to have been a part of the municipal initiative adopt-a-class. At PJM, we hope this project has spiked the students' interest and made them more interested in our line of work - who knows, maybe we’ll even see an application from some of them a few years from now." - says our HR-responsible Stine Munk.
Adopt-a-class is created based on the demands of the business community and the national objectives to get more young people activated in industrial education. The initiative is a great opportunity to provide students who have yet to enter the workforce with a unique insight into the business community before they choose their education and career path. This further presents a unique opportunity for us, being a large organization in the municipality, as we can promote our industry and take on social responsibility within our local community.
We are excited to see the outcome of this initiative and hope to experience an increased level of applicants within our industry.